The modern name means "the little rampart", a reference to the fortress walls that still enclose part of the city.
The medina is home to many small arts and crafts businesses, notably cabinet making and 'thuya' wood-carving (using roots of the Tetraclinistree), both of which have been practised in Essaouira for centuries.
Essaouira is also renowned for its kitesurfing and windsurfing, with the powerful trade wind blowing almost constantly onto the protected, almost waveless, bay. Several world-class clubs rent top-notch material on a weekly basis.
Essaouira is also a center of argan oil production. It has become a tourist attraction due to the tree-climbing goats who are unique to the region, as argan trees are the only type the goats climb.
Video Source: Justin VAUDAUX