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Our Story

THE PEOPLE OF SAND launched in Dubai in 2014. The owner is a long-term UAE resident named Audrey Soler. Audrey is born in a multi cultural background in Paris. Her family is a patchwork of French, North Africa, Spanish roots and diaspora stories from the 1900's. It is all this ancestry that made her leave her native country early in age. She lived in North America, England, Africa, Middle East and Spain. Her online store is influenced by her personal style defined as bohemian chic lifestyle, a mix of her elegant native Paris and Arabic influence. THE PEOPLE OF SAND team and warehouses are located between Rabat and Dubai. The store is exclusively online. The carpets are produced in the Atlas Mountains and the pouffes in Marrakech and Fez. All items are handmade and produced in small quantities. They are piece of art. They are imperfect and still beautiful. The shop supports Moroccan Women Artisans. Craftmanship in Morocco is not forgotten and it needs supports more than ever. @thepeopleofsand #thepeopleofsand

“Descendent of Spanish settlers in North Africa I was born and raised in Paris, France. After living in the US and London I moved to Dubai in 2005. I remembered missing interior styles and influences that I had grown up with. It was this constant need to find unique, crafty items that lead me to create THE PEOPLE OF SAND. The pieces I select are all handmade and bring that bohemian chic style to any interiors." Audrey Soler, Founder & Creative Director of THE PEOPLE OF SAND.

"Traveling was always my passion and it allowed to me meet different people and cultures. This is where I get my inspirations from."  Ildiko Nanasi, Buyer

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