Our Story

THEPEOPLEOFSAND.COM was founded in 2014 by French woman entrepreneur and digital marketer, Audrey Soler. The company warehouses are between Rabat and Dubai. 

THEPEOPLEOFSAND.COM sells berber carpets and leather pouffes handmade by a team in Morocco. Clients are from all around the world and the online store offers the best prices for carpets and pouffes because the business has remained exclusively online.

Less operating costs and low profit margins = best prices for the customers + best trade value for the crafters.

After working for 15 years in advertising in Europe and in the Middle East Audrey Soler decided to allocate a few years to travelling, spending time with friends and family. Since 2014 Audrey Soler has been involved in every side of her independent online store from sourcing, producing, marketing, logistics and the overall business strategy. She has now step down the day-to-day operations and she is now back in Dubai working for a global agency.

As an entrepreneur, Audrey is also known to have formerly organised music events in Dubai under the brandname THE OTHER SIDE She aimed at promoting indie music bands from Middle East, USA and Europe with events sponsored by Ray-Ban, Puma, etc. Read more at: www.fb.me/theothersidelivemusic

You can follow Audrey's travels and inspirations on instagram @thepeopleofsand

Contact her directly at: audrey@thepeopleofsand.com

“Of French, Spanish & North African family origins I was born and raised in Paris, France. After living in the US and London I moved to Dubai in 2005. I remembered missing interior styles and influences that I had grown up with. It was this constant need to find unique, crafty items that lead me to create THEPEOPLEOFSAND.COM first in Dubai. The pieces I select are all handmade and bring that bohemian chic style to any interiors.” Audrey Soler, Founder & Creative Director of The People Of Sand.

Read what the press says about The People Of Sand: http://www.thepeopleofsand.com/pages/press

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