The People Of Sand was originally founded in the United Arab Emirates. Audrey Soler is born in a multi cultural background in Paris with French, Spanish and Berber roots that made her travel naturally to the Arab world and Spain. Her online store is influenced by a bohemian chic lifestyle that reminds her of her native Paris with Arabic influence.
The People Of Sand is specialized into Moroccan Design & Home Decor and it reflect Moorish, French, Spanish and Arabesque styles which depict so well the country's architecture and history.
Today The People Of Sand team is located between Rabat, Dubai and Paris. Audrey is what medias call a digital nomad. She runs her businesses on the road. The People Of Sand sells exclusively online and we work directly with Moroccan handcrafters. This explains why the products are the most affordable in the market. Less cost. Less margin. More satisfaction for the customer.
Audrey is involved every side of her online store from sourcing the pieces, the production, the marketing and the business strategy. After working for 15 years in advertising in Europe and in the Middle East she decided to find a better work life balance with time for her passions.
As a serial entrepreneur, Audrey is also known to have formerly organised music events in Dubai under the brand @TheOtherSide - She aimed at promoting local indie music bands from Europe and Lebanon with events sponsored by Ray-Ban, Puma, etc.
These days Audrey shares her time between Morocco, United Arab Emirates and Europe. She travels to Morocco frequently and she meets directly with the crafters. You can follow Audrey's travels and inspirations on instagram @thepeopleofsand.
“Of French, Spanish & North African family origins I was born and raised in Paris, France. After living in the US and London I moved to Dubai in 2005. I remembered missing interior styles and influences that I had grown up with. It was this constant need to find unique, crafty items that lead me to create THE PEOPLE OF SAND. The pieces I select are all handmade and bring that bohemian chic style to any interiors.” Audrey Soler, Founder & Creative Director of The People Of Sand
"Traveling was always my passion and it allowed to me meet different people and cultures. This is where I get my inspirations from. Ildiko Nanasi, Buyer at The People Of Sand (Dubai)
Read what the press says about The People Of Sand: http://www.thepeopleofsand.com/pages/press
Contact emails: hello[at]thepeopleofsand.com, audrey[at]thepeopleofsand.com
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From left to right
Audrey Soler, Founder & Creative Director of The People Of Sand, Ildiko Nanasi, Buyer at The People Of Sand (Dubai), Naima, Lead Carpet Team & Weaver (Atlas Mountains, Morocco)
FEATURE Movie filmed in Dubai, United Arab Emirates. Produced and Styled by The People Of Sand
A Saturday In The Garden. Dubai. April 2015.
A short film that narrates a simple lifestyle, family & friends and authentic food.
Private event organised by The People Of Sand Online Concept Store.
Filmed in Dubai by Kamil Roxas, Winner of The Reel Dubai Short Film Contest 2015.
Writer/Director: Kamil Roxas
Producer: Audrey Soler (founder of The People Of Sand)
Production Assistant: Amina Abouzeid
Cinematography: Kamil Roxas, Charlie Drilon
Gaffer: Michael Bacaraman
Edit: Mark Timonera
Colorist: Sienna Artisan
Music: Analog Heart
Production House: Hello Project Space
Narrative: Stephany Abou-Jaoude
BBQ: The Goats Don't Shave (AKA The School Of Awesomeness Dubai)
The Delicious Mix Berry Cakes: Pistachoux (contact them here)
The Vintage Bikes: www.ChariCycles.com
Special Thanks to: Amina, Alexandra, Samantha, Kaylie, Karen, Kellie, Carla, Sylvain, Pieter, Priscilla, Nathalie, Erika, Stephany, Azadeh, Sam and Paul
And to our hosts: Anahita & Graeme
We are beautiful and infinite in many ways. Shaped by what we love. Inspired by what makes us feel most at home. We are drawn close to people that reflect who we are, we tell our stories and in between each telling is where plenty of life happens.
And so everyday we embrace new beginnings. With love and kindness. Everyday and always.
We enjoy the idea of sharing what we have to the people closest to us. We extend warm hands of hospitality and find comfort in having strangers become friends... and friends into family.
We are kindred spirits ready to revive timeless memories and make new ones. From one part of our life to the other, it’s the nearness of being in the same circle that gives a sense of where we belong.
With hearts open we dance to our own beat, free to be whomever we want.
We are independent. We live free. We are the people of Sand.