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THE PEOPLE OF SAND was originally founded in 2014 by French entrepreneur Audrey Soler. Audrey is born in a multi cultural background in Paris with French AND Spanish roots that made her travel naturally to the Arab world and Spain. Her online store is influenced by a bohemian chic lifestyle that reminds her of her native Paris with Arabic influence.

After working for 15 years in advertising in Europe and in the Middle East she decided to find a better work life balance with time for her passions and headspace. 

(on the picture, Naima, Lead Carpet Team & Weaver)

These days Audrey shares her time between Morocco, United Arab Emirates and Europe. She travels to Morocco frequently and she meets directly with the crafters.  You can follow Audrey's travels and inspirations on instagram @THEPEOPLEOFSAND

“Descendent of Spanish settlers in North Africa, I was born and raised in Paris, France. After living in the US and London I moved to Dubai in 2005. I remembered missing interior styles and influences that I had grown up with. It was this constant need to find unique, crafty items that lead me to create THE PEOPLE OF SAND. The pieces I select are all handmade and bring that bohemian chic style to any interiors." Audrey, Founder & Creative Director.

"Traveling was always my passion and it allowed to me meet different people and cultures. This is where I get my inspirations from."  Ildiko, Social Content Manager - Buyer 


Audrey, Founder & Creative Director - Ildiko, Social Media & Assistant Buyer
Yassine, Product Manager - Naima, Head Weaver