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Berber rugs are 100% Wool (no polyester!) and handmade in Morocco. To be certified they are required by Morocco to be handmade, knotted and made of 100% organic wool. Not a mix cotton wool that will not last very long This also ensures the preservation of cultural heritage. It is a life-time investment. They are high quality and one-of-a-kind. You will never see two that are exactly alike. It takes over 280 hours to make a large one. That's quite a few months... Another tip is to turn the carpet around, an look at the knots, if they are not even, it is the real deal. Finally the rugs need to be also very soft to the touch as they are made of genuine sheep wool. And finally, they look better in real life and last longer.

Berber carpets are hand-woven by the Berber people in North Africa and the Sahara.  Our team and warehouses are located between Rabat and Dubai. The store is exclusively online. Our rugs bring modern minimalist chic aesthetic to any interiors. They are handmade from the very finest wool by our own team of women in the Atlas Mountains of Morocco. It takes 280 hours to make a large carpet and 4 different steps: hand spinning of the wool, knotting the rug, yeing and trimming and washing. Wool carpets are more durable than cotton ones and they can be passed from generation to generation.  Our pouffes are made in in Marrakech and Fez. All items are handmade and produced in small quantities. They are piece of art. They are imperfect and still beautiful. The shop supports Moroccan Women Artisans. Craftmanship in Morocco is not forgotten and it needs supports more than ever.